Our Mission

Regalo Extra Virgin Olive Oil, Inc, is dedicated to producing the finest extra virgin olive oils to not only please the palate, but to provide help for those in need by contributing to the financial support of charities aimed at relieving the various burdens of poverty, both locally and abroad. To this end Regalo dedicates all of its profits.

Regalo Extra Virgin Olive Oil, Inc, is family owned and operated. Below: "The Don" and la famiglia.

Gratitude.
At Regalo, we derive no income from the sale of Regalo extra-virgin olive oils.  Proposed and unanimously agreed upon in a family meeting prior to the our first harvest, all proceeds from the sale of Regalo extra-virgin olive oils are given to charity, emphasizing local poverty relief, eldercare and needs of children, under the guidance of our board of directors.  Like the shelter, sustenance and comfort provided by the ancient olive tree and its sacred fruit, we at Regalo seek to provide the same to our neighbors in need. Regalo. Join us.

Perspectives...
1 billion people cannot read or write their own name. 80% in the U.S. have a high school diploma. 25% of the world's children work full time. 8% of the world's population own a car. 33% of U.S. households own 3 or more cars. The U.S. consumes 20 million barrels of oil daily; next is China which consumes 5.6 million barrels a day with 3 times the population. Two billion people in the world live on less than $2.00 per day. Two billion people do not have electricity. The 3 richest Americans have a greater net worth than the 48 poorest countries combined, encompassing 600 million people. 30,000 children die daily of poverty. The wealthiest 100 people own as much as the poorest 2.5 billion people. Every 16 seconds someone dies of hunger. The U.S. spends more on trash bags every year as half the rest of the world spends on everything. The U.S. defense budget is more than the rest of the world's combined. 1.8 billion people use 20 liters of water per day each. Americans average 600 liters of water each day each. 1.1 billion people do not have access to safe drinking water. 1.8 million children die of  dysentery yearly. Less than 10% of Africans have access to clean drinking water. It is estimated that $9 billion could provide clean drinking water to every man, woman and child in Africa.  Americans spend $20 billion on ice cream each year...

“Be the change you want to see in the world.” – Mahatma Ghandi

“Life’s most persistent and urgent question is,
‘What are you doing for others?’” – Martin Luther King, Jr.

Regalo is family owned and operated.
“Quaesita - Marte -Tuenda - Arte” On each bottle of Regalo extra virgin olive oil you will find our thousand-year-old family motto in its original Norman language. In modern English: “Learning. Strength. Health. Art.” Or, as paraphrased in centuries past: “Through strength gained, by wisdom held.”

Our Regalo Family
Emily. Vice president of sales and marketing; Associate Bottle Dresser. Athlete, musician, artist, writer, rhetorician. Renaissance woman. Next stop: supreme court justice.

Miles. Director of Bottling Operations. Future Jack Sheldon Professor of the Arts at the Shecky Green  Institute for Advanced Social Analysis.  Wins 2015 Academy Award (Best Picture) for first digital “claymation” production of Dostoyevsky's The Gambler.

Catherine. Associate Bottle Dresser. Destined to dominate the runways of New York, Milan and Paris with her coutre’ fashion designs. Sings like an angel. Prospective simultaneous winner of both “American Idol” and “Project Runway”.

James. Associate Bottler. Future Chairman, Department of Philosophy, University of Chicago. Downbeat Magazine Bassist of the Year, 2020. Future chairman, NYSE.

Jon. Associate Bottler. Currently in training to become the world’s first nationally ranked singles tennis player and all-star professional soccer player. Quote: “I like to run.”  Currently planning to open a revolutionary “all you can eat” donut buffet franchise.

Rosalyn. Regalo artistic director and designer. Loving wife, mother (personnel manager), muse and owner (capo di capo) of Regalo. Beautiful and elegant, she is described by her often embarrassing husband as “One hot babe!”

Jeff. Co-owner and self - proclaimed “Charge-de-Affairs” of Regalo. A would-be raconteur known to family and friends alternatively as “The Olive King”, “Don Lutrelli”,  he is in fact an absurd and often pitiably and comically pompous caricature of a man in the mold of Quixote.  Amateur chef, soccer fanatic, and fond of most things Italian he can often be seen careening through the Ojai valley countryside on his beloved Vespa motor scooter frightening small animals and appalling gentler folk. You can find his jazz CD "from nothing" on digstation.com, cdbaby.com, and itunes.

Drew, best friend of Jon and a young man always ready to work hard whenever and wherever needed.

Regalo Extra Virgin Olive Oil, Inc. Board of Directors: Jim Hall: Agriculturalist Daniel Tapia: Realtor John Hasbrouk: Business management and marketing consultant Joe DeVito: Educator, civic leader Rosalyn Porter Luttrull: Owner, Vice President Jeff Luttrull: Owner, President and COO